Full-Time

Life Stage Marketing Manager

In-Office | North Atlanta, GA
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The Life Stage Marketing Manager will build and manage marketing campaigns & strategies to elevate Orange curriculum.

The Life Stage Marketing Manager will elevate the Orange brand, expand reach, and drive the adoption of our Life Stage curriculum products. You will work across the marketing team and other departments to craft tailored marketing campaigns that position Orange as a leading voice in youth and kids ministry curricula and resources.

What You'll Do

  • Collaborate with the Director of Life Stage Marketing to develop and execute marketing strategies that align with our organizational vision and goals.
  • Craft compelling, concise, and clear marketing messages, campaigns, website content, and more.
  • Develop and manage marketing campaigns across various platforms, including email, social media, and digital advertising.
  • Generate content ideas and contribute to our blog, newsletters, and other outreach materials.
  • Research and analyze market trends, demographics, competitor products, and other relevant information to form marketing strategies.
  • Ensure that all marketing materials and campaigns are consistent with our brand identity, tone, and voice.
  • Track, measure, and analyze the success of marketing campaigns and initiatives, adjusting strategies as necessary.
  • Work closely with the product, sales, and customer support teams to align strategies and drive results.
  • Support and promote events, conferences, and other opportunities to showcase our curriculum and resources.
  • Stay up-to-date with the latest marketing trends, tools, and technologies, especially within the ministry community.

What You'll Need

You’ll thrive in the role of Life Stage Marketing Manager if you have . . .
  • Bachelor's degree in Marketing, Communication, or a related field
  • 3+ years of marketing experience
  • Exceptional copywriting skills with a demonstrated ability to write clear and compelling email, web, and social media copy.
  • Proficiency in creating and optimizing campaign funnels, with a strong ability to assess drop-offs and enhance conversions at every stage.
  • Proficiency in using various marketing software and tools, including Hubspot, Google Analytics, Wordpress, C-suite, and more.
  • Solid understanding of digital marketing channels including but not limited to, email marketing, SEO, SEM, PPC, and social media platforms.
  • Demonstrated ability to manage projects multiple projects simultaneously, set priorities, and meet deadlines.
  • Team collaborator with the capacity to work both independently and collaboratively.
  • Flexibility to adjust to changing priorities or market conditions.
  • Passion for youth ministry and kids ministry, and an understanding of the challenges and needs of church leaders.

If you don’t meet 100% of the above qualifications, we encourage you to still apply! Studies show that meeting just 50% of a role’s requirements may put you in consideration.

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    About Orange

    The work climate at Orange is come-as-you-are casual, filled with energy and ideation. We are a highly collaborative culture that values alignment and strategy. Our drive for excellence often exceeds our pursuit of efficiency, and we expect all employees to prioritize respect for each other above all else. 
     
    Orange is a non-profit organization whose vision is to give kids and teenagers a stronger faith and a better future. We believe the best way to accomplish that mission is through equipping the local church to better support consistent volunteers and parents in their community. We represent our mission with the color orange as a tangible expression of what can happen when the light of the church (yellow) combines with the heart of the home (red) to have a more vibrant impact in the life of a kid (Orange).
     
    At The reThink Group we are proud to be developing resources for Christian education and Christian growth.  As a Christian Organization,  we believe people are made in God’s image.  Therefore the defense and promotion of human rights is inseparable from our Gospel mandate.  It’s our policy (as part of our Christian values) to provide equal opportunity to everyone without regard to race, color, religion, sex, age, disability, genetic information, national origin, or any other characteristic protected by applicable law. Reasonable accommodation is available for qualified individuals with disabilities. As a religious 501(c)(3), reThink is permitted and reserves the right to prefer employees or prospective employees for certain positions based on religion, including the acceptance of our Statement of Faith. Employees in all positions must accept our Standards for conduct.