Email Marketing Manager

In-Office | North Atlanta, GA

You’ll lead the strategy, content, and management of marketing emails to nurture and engage leaders across the Orange brand.

As the Email Marketing Manager, you’ll be responsible for planning, building, deploying, and analyzing our email marketing efforts. You’ll work across the team to strategize, write, design, and launch email marketing campaigns. You’ll develop and maintain audience segmentation and email strategy across a diverse line of ministry offerings. You’ll create and support email marketing automation to create timely interactions across our digital platforms.

What You'll Do

  • Design and execute email marketing campaign strategies across the organization, including contact nurturing, product promotion and education, retention and churn prevention using customer segmentation and insights
  • Build a strategy to ensure each segmented audience receives the most relevant content, at the right frequency while meeting Orange’s organizational goals.
  • Grow and manage the email and SMS database
  • Plan and execute email campaigns and journeys, including onboarding, lead nurturing, and engagement with marketing strategists and ministry leaders
  • Accountable for reporting on email and related content KPIs and ensuring channel goals are met or exceeded
  • Maintain email marketing calendar and keep documentation up to date
  • Maintains current understanding of email marketing best practices and applies them to the execution of email campaigns
  • Manage GDPR controls, consent-based permissioning, and legal basis for communication to protect Orange’s reputation and our relationship with our audience.
  • Maintain email database and CRM management, including form, workflow, and customer data management.

What You'll Need

You’ll thrive in the role of Email Marketing Manager if you have . . .

If you don’t meet 100% of the above qualifications, we encourage you to still apply! Studies show that meeting just 50% of a role’s requirements may put you in consideration.

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    About Orange

    The work climate at Orange is come-as-you-are casual, filled with energy and ideation. We are a highly collaborative culture that values alignment and strategy. Our drive for excellence often exceeds our pursuit of efficiency, and we expect all employees to prioritize respect for each other above all else. 
    Orange is a non-profit organization whose vision is to give kids and teenagers a stronger faith and a better future. We believe the best way to accomplish that mission is through equipping the local church to better support consistent volunteers and parents in their community. We represent our mission with the color orange as a tangible expression of what can happen when the light of the church (yellow) combines with the heart of the home (red) to have a more vibrant impact in the life of a kid (Orange).
    At The reThink Group we are proud to be developing resources for Christian education and Christian growth.  As a Christian Organization,  we believe people are made in God’s image.  Therefore the defense and promotion of human rights is inseparable from our Gospel mandate.  It’s our policy (as part of our Christian values) to provide equal opportunity to everyone without regard to race, color, religion, sex, age, disability, genetic information, national origin, or any other characteristic protected by applicable law. Reasonable accommodation is available for qualified individuals with disabilities. As a religious 501(c)(3), reThink is permitted and reserves the right to prefer employees or prospective employees for certain positions based on religion, including the acceptance of our Statement of Faith. Employees in all positions must accept our Standards for conduct.